“The Four Quarter-Sized Cowboys” campaign features Maya Rudolph in the roles of four quarter-sized, singing cowboys and tells the story of how Klarna enables customers to shop anywhere online and pay in four, interest-free payments. The Super Bowl commercial reimagines a Western town in Klarna’s unexpected, stylized aesthetic to showcase how Klarna is flipping the traditional world of shopping and payments on its head and delivering a smooother end-to-end shopping experience for modern consumers. To leverage off of the campaign we created bespoke Pay in 4 assets within the same flipped world.