I blend creativity with strategy to create design that not only captivate but communicate. My journey is driven by a passion for crafting stories through visuals that people remember and that make brands shine.

My background spans art direction, visual design, brand marketing, and creative leadership, with a particular focus on the intersection of product and brand as consistent and distinct experiences.

I have 5 years of design leadership experience working with brand evolution at scale in hypergrowth at scandinavian unicorn Klarna. 

With more than 15 years of in-house experience, I have an enhanced ability to understand and adress client needs from multiple perspectives. I’ve learned to be creative but structured, love the pulse with quick deadlines, deliver coherent and qualitative experiences and how to join forces and make an impact as a team.

Projects can be done directly with clients or in a supporting role for agencies and studios. In a collaboration with a client I can join forces with creative network Noerd for larger projects.

SERVICES

Art Direction
I've got a ton of experience in steering the artistic direction, known for turning ideas into visually stunning and impactful creations. Throughout the creative journey, I specialize in leading teams to craft cohesive and unforgettable visual experiences that really connect with people, making brands look their best.

Visual Identity
In the world of Visual Identity, I'm all about breaking the mold. I can lead the charge in crafting brand aesthetics that go above and beyond, aswell as execute and elevate a strong vision already in motion. My keen eye for detail and deep understanding of visual elements help shape a brand's unique and sought-after identity across all platforms.

Concept Development
Innovation drives everything I do creatively. Whether it's brainstorming motion concepts or honing illustration styles, I use my creativity to mold ideas that truly shine. My work goes beyond the expected, creating a visual language that resonates and stays ahead of the curve.

Creative Leadership
I lead with a strategic mindset, guiding teams to greatness and nurturing an environment where bold ideas thrive. I take pride in not only shaping visual aesthetics but also in steering teams toward creative solutions that align with overarching brand goals.

EXPERIENCE

KLARNA / Head of brand design and brand design competence owner
2018 — 2022

KLARNA / Brand Design Accountable Lead
2018 — 2020
 
KLARNA / Design Lead
2017 — 2018

KLARNA / Senior Designer
2015 — 2017

VISION / Graphic designer and Art Director
2004 — 2015
 
Graphic designer freelance / Stockholm Pride Magazine, Limitaire, Svenska Uppfinnareföreningen, Lasse Lindh, Tystnad, Masquer etc. 
2002 — 2010

SKTF / Web designer
2000 — 2002

EDUCATION

Media design, Berghs School of Communication, Stockholm
2002 — 2004

Graphic design and image, Forsbergs, Stockholm
2001 — 2002

Brand strategy for magazines, Berghs SOC
2006

Magazine design, Berghs SOC
2002

RECOGNITIONS
2018 Strategic design, Guldägget
2018 Strategic design, Svenska designpriset
2018 75W International, 100-wattaren
2018 75W International Campaign, 100-wattaren
2018 100W Strategic design, 100-wattaren