The purpose of this delightful film was create an emotional attachment to the Klarna as a brand, showing the concept of what smoooth is and feels like without any product messaging.
The Smoooth film was released together with the announcement of Klarna raising $650 million in an equity round, at a post money valuation of $10.65 billion and becoming the highest-valued private fintech in Europe.
The Smoooth film was released together with the announcement of Klarna raising $650 million in an equity round, at a post money valuation of $10.65 billion and becoming the highest-valued private fintech in Europe.
SNASK
2019
2019
Responsibility: Briefing and guiding agency and director through conceptual phase. Visual look and feel on set production & post production.